From its elegantly curved profile to its superb functionality, the ultra-compact PowerShot SD550 Digital ELPH rightfully owns the top spot in the Digital ELPH line. The camera's significant design achievement is matched by advanced imaging technology, for photography that makes as big an impact as the camera itself.

Though its body is superbly slim, the SD550 has an oversized 2.5 inch LCD screen that makes it easy to frame and play back your scene. To maximize quality and performance, the SD550 incorporates Canon's DIGIC II Image Processor. Designed to improve processing speed and image quality, the DIGIC II Image Processor provides markedly faster camera startup, autofocus and playback, plus it assures that every image is more colorfully vibrant.

Not only can you capture stunning stills, Fast Frame Rate Movie Mode allows you to record extremely smooth, full-motion movie clips. The highly flexible movie mode lets you create the movie that's perfect for your application.With the PowerShot SD550 Digital ELPH, you can count on exact focus no matter where your subject is in the frame. It features 15 shooting modes that help you create breathtaking, exhilarating pictures even when shooting conditions are tough. And you can customize both color reproduction and "touch up" color while you're shooting.